# Link branding

> Add your company details, your own domain, logo and favicon to your payment pages, and hide Shuttle's branding.

Branding your payment pages shows customers they're paying you, which builds trust and gets more payments completed. You can:

- **add a page footer** with your company details, terms and conditions and privacy policy
- **use your own domain**, so the link's address belongs to your company
- **add your favicon and logo**
- **hide Shuttle's branding** from page titles and receipts

Each account has its own branding. To change it, select **Configure** in the menu, then **Configure Branding** under **Branding**. You need the Admin role.

![The Branding page](/_astro/cdn/62710bcb5a/branding-completed.png)

Some options need a paid plan. Those show **UPGRADE** until you upgrade: see [Billing](/merchants/merchant-portal/billing/).

## Page footer

The footer shows your company details at the bottom of your payment pages and receipt emails, so your customers know who they're paying, how to contact you, and the terms and privacy policy that apply.

1. In the **Page Footer** section, select **Update Details**.
2. Fill in your details, then select **Save**:

   | Field | What to enter |
   | --- | --- |
   | Company Name | Your company's registered name |
   | Incorporated In | The country your company is registered in |
   | Registration Number / EIN | Your company registration number, or your US Employer Identification Number |
   | Support Email | The email address customers can contact |
   | Support Phone | The phone number customers can call |
   | Support URL | Your support page |
   | Privacy Policy URL | Your privacy policy |
   | Terms & Conditions URL | Your terms and conditions, including your refund policy |

Fill in both the privacy policy and the terms and conditions: your payment provider may require them.

The payment page can't ask customers to tick a box to accept your terms. Link your terms and conditions here instead, so they're on every payment page. You can then add "By entering your payment details below, you accept our terms and conditions" to the link's **Page Intro** (see [Multi-use links](/merchants/payment-links/multi-use-links/#edit-a-link)). That text can't hold a link, so the footer link is the one customers can select.

![A payment page with the company name, country, registration number and support details in the footer](/_astro/cdn/3d2353b707/payment-footer-on-checkout.png)

## Custom domain

Your payment links can use an address that shows they come from your company. There are two kinds.

**A subdomain**, such as `yourcompany.shuttleglobal.app` or `yourcompany.shuttleglobal.link`, works straight away and needs no DNS changes. Select **Add Subdomain**, enter your company name, choose the ending, then select **Add Domain**.

![Adding a subdomain](/_astro/cdn/8fdedaa413/branding-domain-add-subdomain.png)

**Your own domain**, such as `payments.yourcompany.com`, gives customers the most confidence, but you need to add DNS records for it:

1. Select **Add Custom Domain**, enter the domain, then select **Add Domain**.

   ![Adding a custom domain](/_astro/cdn/ff17d47adf/branding-domain-add.png)

2. Add the CNAME records shown to your domain's DNS, then select **I've added the records**. Checking them takes up to your previous DNS time to live (TTL), typically 5 to 60 minutes.

   ![The DNS records to add for a custom domain](/_astro/cdn/b38611768a/branding-domain-cname.png)

When the domain is ready, select **make active** to use it for new payment links. Links you've already sent keep working.

![Making a domain active](/_astro/cdn/7118f4e7af/branding-domain-make-active.png)

:::caution[Removing a domain breaks its links]
If you **remove** a domain, every link you've sent with it stops working. You can keep up to two domains, so that links on your old domain keep working while you move to a new one.
:::

## Favicon and logo

Your favicon shows in the browser tab, and your logo on the payment page and link generators.

| Image | Format | Size |
| --- | --- | --- |
| Favicon | PNG, JPG or ICO, square | Under 50KB recommended, 500KB at most |
| Brand Logo | PNG or JPG, up to twice as wide as it is tall | Under 200KB recommended, 500KB at most |

Leave your company name out of the logo: the payment page already shows it next to the link's name. To add an image, select **Upload** in its section, and **Change** to replace it.

When a link generator is embedded in another page, the logo is hidden, so the page around it controls the design.

![The Favicon and Brand Logo sections](/_astro/cdn/2546e864f0/branding-images.png)

## Hide Shuttle branding

Turn on **Hide Shuttle branding** to remove Shuttle from:

- the browser page title
- the receipt page's Payment Links promotion
- your customers' receipt emails

The payment page footer still says "Powered by Shuttle Global". That can't be removed.

![The Hide Shuttle Branding section](/_astro/cdn/ca3c5c3f99/branding-remove-branding.png)